Author
Valentin Fourier
Founder & eSIM analyst
I founded eSIM Deals. I compare travel eSIM plans, prices and promo codes from tracked provider catalogues - not from slogans.
I founded eSIM Deals because English-speaking travellers still get pushed into three defaults for Japan: switch on a “Roam abroad” add-on from EE, Vodafone or Three; queue for a Wi-Fi egg at Narita; or tap the first marketplace eSIM in a Google result. Each can be right. None is automatically cheapest. The same method applies to every other country sheet in the catalogue.
Background
I am a developer and SEO consultant. Too many trips with a usable connection left to chance pushed me to put travel eSIM catalogues on one scale: coverage, duration, hotspot, checkout price after a tracked promo. Not a sales script.
How I compare
Scores on this site are catalogue signals: data, duration, named networks when the provider publishes them, hotspot, 5G, checkout price after a tracked promo code. They are not mate reviews and not speed tests from a hotel balcony.
EU “roam like at home” does not cover Japan. The UK left that framework entirely: EE, Vodafone UK and Three sell extra-EEA / rest-of-world passes whose useful-GB price often blows past a prepaid travel eSIM after a few days - especially when tethering is throttled in the small print. Ofcom-style consumer rights do not freeze those wholesale costs.
We default to eSIM
On eSIM Deals the default is not “it depends.” Unlocked phone that takes an eSIM → buy a travel eSIM. No deposit, no locker, no Narita counter. A Wi-Fi egg only wins if some screens cannot swallow a QR: a teenager’s tablet, a Switch, an MDM work phone, or laptop tethering you refuse to run through the handset battery.
That is why country sheets put the named local network (Docomo, au, SoftBank in Japan) and hotspot rules ahead of the app logo. An aggregator plan with no network on the plan page is a gap, not a feature.
What I will not claim
I will not crown a permanent “best Japanese network.” NTT Docomo, KDDI au and SoftBank carry most consumer coverage; an aggregator eSIM is not the same as a domestic SoftBank shop plan in Shibuya. I also will not lock a sterling or euro price in a bio: catalogues move. Use the live comparator the week you fly.
If you want an influencer page, this is the wrong URL. If you want a method to weigh a UK/IE roam pass against an eSIM and a pocket Wi-Fi rental, that is the job.
Contact
Questions, corrections or partnership notes: contact@esimdeals.io. LinkedIn and X are the fastest public channels.
Areas of expertise
Articles
Canada roaming 2026: EE, Vodafone, Three and eSIM options
Canada is outside UK roam-like-at-home. EE, Vodafone and Three: read the list. After 48 hours, a travel eSIM is often cheaper per useful GB.
Internet in Canada 2026: how travellers stay online
eSIM, local SIM, Pocket WiFi, roaming, hotel Wi-Fi: how to stay connected in Canada in 2026. If the phone takes eSIM, we start there.
Canada eSIM vs Pocket WiFi (2026): price, coverage and verdict
If the phone takes eSIM, buy a Canada plan. Rent a Pocket WiFi only for tablets or an incompatible handset. Rogers, Bell, Telus.
Canada eSIM vs local SIM (2026): QR at home or a shop queue
If the phone takes eSIM, buy a Canada plan before you fly. A Rogers, Bell or Telus SIM is mainly for a Canadian number or a locked handset.
Best mobile networks in Canada (2026): Rogers, Bell, Telus and eSIM
Rogers, Bell and Telus carry national radio. A travel eSIM attaches to one of them, not to an app logo. Read the network on the plan sheet.
Australia roaming in 2026: EE, Vodafone, Three and the best eSIM options
Australia is outside roam-like-at-home. EE, Vodafone UK and Three: read the list. Past 48 hours, a travel eSIM is often cheaper per useful GB.
Internet in Australia 2026: how to stay online as a traveller
eSIM, local SIM, Pocket WiFi, roaming, hotel Wi-Fi: how to stay connected in Australia in 2026. If the phone takes eSIM, that is where we start.
Australia eSIM vs Pocket WiFi (2026): price, coverage and verdict
If the phone takes eSIM, buy an Australia plan. Rent a Pocket WiFi only for tablets or an incompatible handset. Telstra, Optus, Travelwifi.
Australia eSIM vs local SIM (2026): Sydney counter or a QR at home
If the phone takes eSIM, buy an Australia plan before you fly. A Telstra, Optus or Vodafone SIM is for an Australian number or a locked handset.
Best mobile networks in Australia (2026): Telstra, Optus, Vodafone and eSIM
Telstra, Optus and Vodafone carry the radio. A travel eSIM rides one of them, not an app logo. Read the named network on the plan sheet, especially outside the cities.
USA roaming in 2026: EE, Vodafone, Three and the best eSIM options
The United States is extra-EEA. EE, Vodafone and Three: read the list. After 48 hours, a travel eSIM is often cheaper per useful GB.
Internet in the USA: how to stay online in 2026 as a traveller
eSIM, local SIM, pocket WiFi, roaming, hotel Wi-Fi: how to stay online in the United States in 2026. If the phone takes eSIM, we start there.
USA eSIM vs pocket WiFi (2026): price, coverage and verdict
If the phone takes eSIM, buy a United States plan. Rent a pocket WiFi only for tablets or a phone that cannot take a profile. Verizon, AT&T, T-Mobile.
USA eSIM vs local SIM (2026): install at home or buy prepaid
If the phone takes eSIM, buy a United States plan before the flight. A T-Mobile, AT&T or Verizon prepaid SIM is for a US number, a long stay, or a locked handset.
Best US mobile networks in 2026: Verizon, AT&T, T-Mobile and travel eSIM
Verizon, AT&T and T-Mobile carry the radio. A travel eSIM attaches to one of them, not to an app logo. Read the named network on the plan, especially outside cities.
Roaming in Japan 2026: costs, traps and the better options
EU roam-like-at-home never covered Japan. EE, Vodafone, Three: put the rest-of-world pass through the same maths. After 48 hours a Japan eSIM usually wins.
Internet in Japan in 2026: how travellers stay online
eSIM, local SIM, Pocket WiFi, roaming, station Wi-Fi: the 2026 playbook. If the phone takes eSIM, that is the default. Live comparison.
Japan eSIM vs local SIM (2026): which should you actually buy?
Unlocked phone: buy a Japan eSIM. A plastic SIM (BIC Camera, airport) is mainly for a Japanese number. Passport, Dual SIM, live comparison.
Thailand roaming 2026: EE, Vodafone, Three and eSIM options
Thailand is extra-EEA. EE, Vodafone and Three: read the list. After 48 hours, a travel eSIM is often cheaper per useful GB.
Internet in Thailand 2026: how travellers stay online
eSIM, local SIM, Pocket WiFi, roaming, hotel Wi-Fi: how to stay connected in Thailand in 2026. If the phone takes eSIM, that is the default.
Thailand eSIM vs Pocket WiFi (2026): price, coverage and the call
If the phone takes eSIM, buy a Thailand plan. Rent Pocket WiFi only for tablets or a locked handset. AIS, True, Klook.
Thailand eSIM vs local SIM (2026): airport queue or QR at home
If the phone takes eSIM, buy a Thailand plan before you fly. An AIS / True / dtac tourist SIM is mainly for a Thai number or a locked handset.
Best mobile networks in Thailand (2026): AIS, True, dtac and eSIM
AIS, TrueMove H and dtac carry the radio. A travel eSIM rides one of them, not an app logo. Read the named network on the plan sheet.
Roaming in Morocco 2026: extra-EEA passes, eSIM and the best options
UK roam-like-at-home never included Morocco. EE, Vodafone, Three rest-of-world: 48 h can still win. After that, a Morocco eSIM is often the cheaper useful GB.
Internet in Morocco 2026: how travellers stay online
eSIM, local SIM, Pocket WiFi, roaming, riad Wi-Fi: how to stay connected in Morocco in 2026. We default to eSIM as soon as the phone takes it.
Morocco eSIM vs Pocket WiFi (2026): price, coverage and the call
If the phone takes eSIM, buy a Morocco plan. Rent Pocket WiFi only for tablets or a locked handset. City Wifi, Rent A Phone, live comparison.
Morocco eSIM vs local SIM (2026): passport, price and the call
If the phone takes eSIM, buy a Morocco plan. A plastic IAM, Orange or inwi SIM stays for a local number or a locked handset. ANRT passport, live comparison.
Best mobile networks in Morocco (2026): IAM, Orange, inwi and eSIM
Maroc Telecom, Orange Maroc and inwi carry Morocco eSIMs. Read the named network on the plan sheet, not the app logo. Live comparison, not a frozen ranking.
Best mobile networks in Japan (2026): Docomo, au, SoftBank and eSIM
Docomo, au, SoftBank and Rakuten carry Japan eSIMs. Read the named network on the plan sheet, not the app logo. Live comparison, not a frozen ranking.
BambooSIM Japan eSIM: Which Unlimited or Fixed-Data Plan Should You Choose?
BambooSIM Japan eSIMs on KDDI au: full-speed unlimited, 10Mbps unlimited, or 12/21/30GB. No daily cap. Hotspot, Wi2 and Lawson gift compared.
Japan eSIM vs Pocket WiFi (2026): price, coverage and the call
If the phone takes eSIM, buy a Japan plan. Rent Pocket WiFi only for tablets or a locked handset. NINJA, Japan Wireless, then compare today's plans.
GigSky + Visa eSIM in 2026: Benefits, Coverage, Cruises and World Cup 2026
A clear guide to GigSky Visa benefits: free trial, card eligibility check, 190-country coverage, Cruise+Land plans, in-flight connectivity and World Cup 2026 packs.